EC Film Industry

Film is deemed as an industry "… that plays an important role in communicating ideas, information and ideology. Second, on a political level, this industry provides a forum for debate and discussion as well as information which is essential for citizen's participation in community life. Third, economically this is an industry which turns over billions of dollars and generates millions of jobs throughout the world. The entertainment industry includes film, television, music and publishing. The film and television industry generates jobs directly in production and post-production companies, through casting and crewing agencies, in equipment-hiring companies, through set design and manufacturing companies and prop suppliers. Jobs are also created indirectly in supporting industries such as the hospitality industry in catering firms and hotels, and the transport industry" (CGIS Film Report). A critical and fourth element that is missing in this definition is the cultural significance of the film and broader audio visual industry.

Entrepreneurial and Skills Development

The growth and development of entrepreneurs in any industry is critical, but in particular more so for the film, video, television and multi-media industry due to the high risk and quick turnaround nature of the business. The availability of skilled personnel and a steady supply of creative and other skills are critical for the medium and long-term survival of this competitive industry.

The increasing cost of filming in the world makes the Eastern Cape a potential film destination for future growth, if promoted and marketed as such. The centrality and accessibility as well as the abundance of locations make the Eastern Cape marketable.

Initiatives are aimed at developing producers that can make the following programmes:

  • Feature films
  • Short Films
  • Television Dramas
  • Documentaries
  • Magazine Programmes
  • Children's Programmes
  • Sports Programmes
  • Music Videos

Eastern Cape Districts

Amathole http://www.amathole.gov.za
Alfred Nzo http://www.andm.gov.za
Buffalo City Metro http://www.buffalocity.gov.za
Cacadu http://www.cacadu.co.za
Chris Hani http://www.chrishanidm.gov.za
Nelson Mandela Bay http://www.nelsonmandelabay.gov.za
O R Tambo http://www.ortambodm.org.za
Ukhahlamba http://www.ukhahlamba.gov.za

The Film Industry Value Chain

CONCEPTULISATION

  • Identification of story
  • Story line
  • Research
  • Scene and character development
  • Synopsis
  • Narrative

SCRIPT DEVELOPMENT

  • Situations and locations
  • Scene breakdown
  • Dialogue
  • First draft
  • Script editing
  • Subsequent drafts
  • Register intellectual property rights

BUSINESS DEVELOPMENT

  • Soliciting and getting recognition for the project
  • Securing local and foreign distribution
  • Sourcing funding
  • Secure production partnerships
  • Deal making
  • Legal work and contracts
  • Plan Marketing strategy

PRE-PRODUCTION

  • Logistics planning
  • Location scouting
  • Actor auditioning and selection (casting)
  • Crew selection and deployment
  • Script breakdown
  • Story boarding
  • Production design
  • Purchasing and hiring of props
  • Set construction and painting
  • Costume design
  • Costume making, purchase hiring and laundry
  • Make up design and purchases
  • Special effects design, purchases and construction
  • Lighting design
  • Secure lighting, sound, grips, camera and film stock
  • Transport
  • Catering
  • Scheduling
  • Obtain permission for all locations
  • Safety and security strategy
  • All contracts finalized and signed

PRODUCTION

  • Rehearsals
  • Recording/filming of live action scenes
  • Still photography for publicity
  • Develop and print film
  • View daily takes
  • On set interviews and publicity

POST PRODUCTION

  • Editing
  • Additional dialogue recording
  • Recording sound effects
  • Music composition and recording
  • Graphics and special effects
  • Titles
  • Negative matching, cutting and colour grading
  • Combining picture, sound effects and music
  • Inter negative and inter positive
  • Audience research
  • Final print

PUBLICITY, PROMOTION AND MARKETING

  • Marketing strategy and campaign
  • Arrange interviews
  • Print publicity material
  • Arrange festival screenings

DISTRIBUTION AND EXHIBITION

  • Distribution agreements
  • Release strategy for different territories
  • Advertising
  • Screening of movie to audience